Bella Vita CEO Man Eau de Parfum for Men, 100ml

CEO Man is Bella Vita's best-known men's fragrance and the product that turned the brand into an Amazon.in fixture. The 100ml bottle has 18,898 ratings averaging 4.1 stars, the largest rating base in this group, and ranks #11 in the Perfume category. Bella Vita describes it as a royal, formal fragrance for a confident, charismatic personality.

The listing title names lemon, lavender, tonka, mandarin and vetiver, and the product images show a pyramid of lemon and sugar on top, lavender in the heart and vetiver, moss and tonka in the base. That is a classic fresh fougere-style structure suited to offices and daytime wear. The brand content also highlights lemon, agarwood and tonka, and says the scent uses imported perfume oils, is cruelty free and IFRA-certified.

At ₹429 against a listed MRP of ₹899, it costs ₹4.29 per ml, more than Wild Stone Edge or Park Avenue Euphoria but similar to Bella Vita's own 20ml minis. This review explains what to expect from the scent, what buyers say about longevity and authenticity, and how it compares with the CEO Man and White Oud duo, Wild Stone Edge and Ajmal Silver Shade. We have not run a controlled wear test; performance notes come from the listing and buyer feedback.

CEO Man comes in a square black glass bottle with a heavy gold cap and gold lettering reading 'Bellavita, CEO Man, Eau de Parfum, 100ml'. It looks sharper and more expensive than most perfumes at this price, which helps its gifting appeal.

Notes breakdown (as listed):

• Top: lemon and sugar (image); lemon and mandarin (title)
• Heart: lavender
• Base: vetiver, moss and tonka
• Brand highlights: lemon, agarwood, tonka

A note on inconsistency: the listing's bullet points describe a different pyramid (blackcurrant, bergamot, apple and pineapple; rose, birch, jasmine and patchouli; musk, oakmoss and vanilla). The title and image agree with each other, so we treat lemon, lavender, tonka and vetiver as the current formula, but this mismatch is worth knowing. The brand content also calls it a Parfum while the bottle says Eau de Parfum.

It is made by Stella Indusstries Limited and marketed by IDAM Natural Wellness.

Character. Buyers find the fragrance fantastic for daily wear and special occasions and appreciate its freshness. Based on the title and image notes, expect a zesty lemon opening with a slightly sweet edge, an aromatic lavender heart and a smooth, woody-mossy tonka and vetiver base.

Longevity. Mixed. Some buyers say it lasts all day; others report it does not last long. Fresh fougere-style scents usually soften after a few hours, so a midday top-up is sensible in Indian summers.

Projection. Moderate. It should be noticeable at close range in an office without overwhelming colleagues.

Sprayer. Some buyers say it performs better than expected; others report the spray nozzle stopping working. Check it on delivery.

Authenticity. Several buyers describe receiving a fake product. This is a significant risk on popular perfume listings. Buy from an Amazon-fulfilled or Bella Vita-sold offer and inspect the box and batch code.

Value. Buyers are split: some say it is worth the price, others consider it expensive. At ₹4.29 per ml, it is pricier than Wild Stone Edge (₹2.99) but much cheaper than Skinn Raw (₹20.45).

Application. Two sprays on the neck and one on the chest or shirt is a good starting point for office wear.